Logo Design

Abreviated Logo Version

Logo Design

I worked with the Modern Man, mens coach, Fidel, to create this masculine and striking logo.


The logo had to have a strong masculine energy, whilst being clear and striking.  I created the proud stag image as it struck the perfect balance between masculinity and leadership, with the naturality and vulnerability of the majestic creature.


I also needed to create an abreviated logo to be used without the stag logomark. 

The double 'm' mark creates a simple but effective logo which looks great on items and stationary.


The colour scheme of silver grey and deep blue, works well with this imagery, and has enabled Fidel to build a strong personal brand image.

Colour palette

This masculine colour palette creates uses a deep masculine blue, with the balnacing effect of a warm grey, reflecting the nature of Fidel's coaching style.

Faces of Humanity

Portraits of people from around the globe
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Sands of Time

Stark beauty of desolate dunes
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Council of Kings

I also designed a second logo for Fidel's flagship course "The Council Of kings"  This striking logo uses the same colour scheme as the Modern Man logo, but depicts a crown crafted from stag antlers, with a stylised stags head in the centre.

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